Interactive Intelligence, Inc.
Nov 22, 2016

InvestorPlace Media Deploys Interactive Intelligence Customer Engagement Cloud Solution

Broad and intuitive feature-set result in improved customer service and increased collaboration; fast and simple deployment lead to fast return on investment

INDIANAPOLIS & ROCKVILLE, Md.--(BUSINESS WIRE)-- InvestorPlace Media, which operates an investing and financial news site, has deployed the omnichannel customer engagement cloud solution, PureCloud Engage, from Interactive Intelligence Group Inc. (Nasdaq: ININ).

InvestorPlace Media uses PureCloud Engage to support 12 customer service agents and supervisors, who receive around 600 calls per day at peak volume.

According to Penny Donelson, InvestorPlace Media's executive director of customer service and systems, the company benefits from the solution's easy to use interface. "From an agent's perspective, the platform is intuitive and the implications of clicking on a button are self-explanatory," she said. "As a manager, it's easy to monitor what's currently happening on the floor and investigate past agent and customer activity. We also like that the platform is very dynamic, and we can make administrative changes easily and quickly."

Additional benefits have resulted from the call monitoring capabilities of PureCloud Engage, which InvestorPlace Media uses to verify agent performance and search for specific customer interactions. "We appreciate how easy it is to access a granular view of a specific agent's activity and to see high-level trends at a group level," Donelson said.

According to Donelson, an unexpected benefit has stemmed from the platform's chat functionality. "Having everyone on the same chat application for the first time has helped our agents stay on top of the latest stock market changes and how our subscribers are reacting to them, which has enabled us to provide more responsive customer service," she said. "Chat really has become a lynchpin of our internal communication."

Donelson cites the continuous roll-out of new features as another advantage. "We like that Engage is constantly being enhanced," she said. "One update that has been especially valuable is the new supervisor dashboards that show dynamic views of queue activity and status."

Prior to PureCloud Engage, InvestorPlace Media was using an outsourced firm for its customer service function. It selected PureCloud Engage for its cost-effectiveness, ease of deployment and broad feature-set, according to Donelson. "We needed a cloud solution because we didn't want to take on the cost of managing hardware," she said. "PureCloud Engage also didn't require a major installation and offered the features we needed — from the agent-facing applications to reporting and administrative functions."

InvestorPlace Media worked with customer experience solutions and services firm, Avtex to deploy PureCloud Engage. "Avtex was instrumental in identifying a more manageable solution that reduced our total queues from 150 to five," Donelson said. "Avtex gave us a more efficient way to provide the kind of service we wanted, while streamlining the operational management of our call queues."

In addition, Donelson was impressed with how smooth the deployment went. "Previous system changes have been very difficult," she said. "Engage was the most seamless go-live that I have ever been involved with. Our agent training took a total of 20 minutes. This has resulted in a faster return on investment and our subscribers never even knew we made a change."

According to Donelson, PureCloud Engage has met the company's expectations, and it plans to invest in additional features. "We're interested in leveraging the workforce optimization functionality built into the platform, as well as integrating Engage with our existing email platform to have a more comprehensive customer view," she said.

Interactive Intelligence built PureCloud Engage to give contact centers an omnichannel cloud solution that could be up and running in days, while offering ease of management and continuous deployment of the most innovative features. Its microservice architecture built atop the Amazon Web Services Cloud offers maximum reliability, scalability and security. Month-to-month, pay-as-you-go subscription terms give contact centers a low-risk, high-value cloud solution.

For more information about PureCloud Engage, visit

About InvestorPlace Media

InvestorPlace Media is a leading financial news and investing site, providing millions of individual investors with access to free stock picks, mutual fund research, market news and sharp, actionable commentary. InvestorPlace Media is privately owned by Avista Capital Partners. It was founded in 1974 and is based in Rockville, Maryland. For more information, visit

About Interactive Intelligence

Interactive Intelligence Group Inc. (Nasdaq: ININ) is a global leader of software and cloud services for customer engagement, communications and collaboration designed to help businesses worldwide improve service, increase productivity and reduce costs. Backed by a 20-plus year history of industry firsts, 150-plus pending patent applications, and more than 6,000 global customer deployments, Interactive offers customers fast return on investment, along with robust reliability, scalability and security. It's also the only company recognized by the top global industry analyst firm as a leader in both the cloud and on-premises customer engagement markets. The company is headquartered in Indianapolis, Indiana and has more than 2,000 employees worldwide. For more information, visit

Interactive Intelligence is the owner of, and holds certain registrations for, the marks INTERACTIVE INTELLIGENCE, its associated LOGO, PURECLOUD and numerous other trademarks and service marks in the United States and various other jurisdictions around the world. All third-party trademarks mentioned in this document are the property of their respective owners.


InvestorPlace Media
Andrew Taylor, Vice President of Business Development, +1 301-250-2200
Interactive Intelligence
Christine Holley, Senior Director, Market Communications, +1 317-715-8220

Source: Interactive Intelligence Group Inc.

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